By Nick Fosberg   |   May 4, 2016

Today I want to share 3 ways you can take your bar restaurant business to the next level using your own fears because the truth is, fear runs in our lives every week, if not every day. Fear of spending money on advertising and not knowing the outcome. Fear of a new competitor opening within a few miles of you. Fear of staff and management not giving your customers the best experience. I can go on and on.

If we keep letting this fear in our lives, it can keep us at a standstill. Going nowhere. Which ultimately leave us stuck, frustrated, with our business. Possibly even loosing it.

However, there are ways that fear can help us break through our frustrations and get what we truly desire in life and in business. What I mean by that is fear can actually be our biggest motivator in life.

Using Fear To Take Your Bar Restaurant Business To The Next Level

In your mind, if you have no choice but to succeed, you will because nothing else matters. Eight months after owning my first bar, I was paying the bar’s bills out of my own pocket. If I kept doing that, I’d go broke. I thought about my family, my reputation, and what people would think of me if I lost my business.

This fear of failing left me with no choice but to figure out a way to succeed. I did that by reaching out to a marketing coach and becoming a student of marketing and business growth strategies.

I learned new approaches. I focused on one thing and one thing only, and that was to learn everything I could about how to attract and retain customers. Having the drive and motivation to do this and escape humiliation, changed my life, and I doubled my business within just 8 months’ time.

After my success, I started studying personal development. And what I found interesting is that some of the most successful business people actually leverage fear to push them forward, which is what happened to me. I just didn’t know I was doing that at that time.

Today, I want to give you 3 tips on how to use fear to make more money, work less often, and reach your goals much faster, even if you feel there’s no hope, or even if you feel you have no fear!

#1 – Discover The Excuses

It’s very easy for us to say we will never reach a certain level of success because we make excuses. Maybe it’s not enough time, it’s the economy, it’s the competition. Then what happens is we hide behind those excuses because we want to feel comfortable.

But these excuses are the key factor for not getting to where you really want to be because ultimately, there’s always a solution or a different approach to achieve what we want. So the next time you give yourself an excuse, say to yourself, “Bullshit! There’s a way!” which leads me to number two.

#2 – Adopt A Growth Mindset

Bar and restaurant owners often give up on their goals because they feel those goals are beyond their limits. But the most successful operators adopt a growth mindset and know that anything is achievable.

If they can’t reach the goal they’re after, they seek help. They look for the answer. They read books, they educate themselves, or they reach out to a coach or mentor. They don’t stop until they get what they want. They have that hunger and drive that gets them anything they want.

However, from my experience, the thing that I see are owners are so burnt out working IN the business that when they have some free time the last thing they want to do is “learn” new marketing strategies, how to become a better leader, how to become more productive, etc, etc.

Yes, that’s hard to do and I’ve been there before. But until you find that burning desire to succeed, like me almost losing my bar, it’s hard to take action. So the best advice I can give you imagine what life would be like if you got everything you wanted out of your business. Seriously imagine it in your head. How many hours would you be working? How often would you be on vacation? How much fun would you have at work with you staff?

If you do this short 2-3 minute exercise it should put a smile on your face and get you to a point of wanting to do better and taking action to get there.

#3 – Understand That
Failure Is A Guarantee

You will fail at something within the next 30 days. I will fail at something within the next 30 days. That’s business. That’s life. Any successful person will tell you that. So, don’t think that you’re the only one because you’re not.

What’s important about failing is that it offers valuable insights because you learn what works and what doesn’t work. There’s no teacher that’s as valuable to us as failure!

With that said, if you use these failing experiences as life lessons and adjust your strategy the next time around, you’ll have the advantage that nobody else does! And, if you’re looking for an advantage right now, if you’re looking to start adopting a growth mindset that will allow you to feel that you can conquer and achieve anything, then I want to invite you to become a BARS Inner Circle Member.

Try it out risk free for 30 days where I will actually help you start increasing revenue and gaining freedom from your business by building out one of my post profitable promotions for you as a bonus to joining.

The BARS Inner Circle is where I help owners get over their fear by actually getting them the results they want, without them risking their own money and doing 90% of the heavy lifting for them in the first 30 days, just to show them what is possible.

Click here to receive more information.


Nick Fosberg

Nick Fosberg is known as one of the highest paid, marketing and promotional consultants in the bar & restaurant industry and he owns 2 bar / restaurants in the Chicagoland area. He's famous for creating some of the highest grossing digital marketing promotions in the history of the bar & restaurant business..... without spending a penny on marketing. All done through e-mail & Facebook posts. 

Click here to get a free copy of my latest book.

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