By Nick Fosberg   |   July 29, 2016

Is it really possible to boost your sales by tens of thousands of dollars using e-mail marketing? Yes, and I’m going to tell you the 4 secrets to making this happen and let you see the proof of how 6 ordinary bar and restaurant owners made between $8,160.46 to $59,625 from sending out the same 3 e-mails.

When it comes to E-mail marketing there are 4 rules you must follow to create multi-thousand dollar promotions.

Rule #1
Subject Line Determines Your Success

Rule number one is your subject line must draw in curiosity and make your reader say “What? I’ve got to find out more!” or it must express the value of what’s inside the e-mail. If your subject line doesn’t grab your readers interest, your offer or promotion will never be seen.

Spend 10-15 minutes and write out 5-10 subject lines and determine which one draws in more curiosity or which one is more exciting.

Rule #2
No Offer, No Results

Rule number two is you MUST have an offer. One of the biggest mistakes I see so many bar and restaurant owners make is they never have an offer within their e-mail. They just send out updates and that’s it. How can you track the effectiveness of your emails if you’re just sending out updates? You can’t.

Make them an offer they can’t refuse! It’s common sense but the more valuable the offer, the more people who are going to take advantage of it right? So create a discounted offer that’s valuable to the customer but do this in a way where you still make a profit. Restrictions such as “must purchase a beverage or another menu item” is an easy way of doing this.

Rule #3
Tell Them Why

Instead of just telling the customer what your specials are or what your offer is, tell them WHY you are making them this offer. I’ve used this several times and it works time and time again. For example, you could say “Our food rep sent us 1 extra case of ground beef on accident and the driver took off and couldn’t’ come back to get it. They don’t have another truck coming our way in 3 more days and we don’t have room in our freezer! We need to get rid of this fast so it doesn’t go bad and that’s why we are doing XYZ “Your Offer” goes here.

You could do this with any type of food or drink special. The idea is to create a story behind your offer and tell them why you’re doing this and why they should take advantage of it. When you do this, it will boost the response guaranteed!

Rule #4
Create Urgency & Profit Fast

After you’ve told them why you’re making them this irresistible offer, now you need to get them to take action right away so they don’t forget. We all live busy lives and we tend to forget and misplace things.

Your goal within your marketing is to make a profit now and not later. You do this by creating urgency or scarcity. For example, you can use an expiration date which is the most common or you could also say, the first “x” amount of people in the door get your offer.

How 6 Owners Generated $8,160.46 to
$59,625 From Just Sending 3 E-mails

If you’d like to get the 3 step blueprint on how 6 different bar and restaurant owners from all over the country created massive sales surges in their business by applying these four rules, then click this link here to see the 3 step blueprint we put in place to do this. This is a totally free training and it’s definitely a game changer that can be applied to any bar or restaurant owners business today.

Nick Fosberg

Nick Fosberg is known as one of the highest paid, marketing and promotional consultants in the bar & restaurant industry and he owns 2 bar / restaurants in the Chicagoland area. He's famous for creating some of the highest grossing digital marketing promotions in the history of the bar & restaurant business..... without spending a penny on marketing. All done through e-mail & Facebook posts. 

Click here to get a free copy of my latest book.

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