By Nick Fosberg   |   October 25, 2013

Hello and welcome to bar owner TV. I’m Nick Fosberg your host. Today I want to discuss why bar owners fail at being successful or why they don’t achieve the success they want.

There are so many different components to running a successful bar restaurant business. You have the kitchen staff, servers, bartenders, managers, and bouncers to manage. You have to focus on service, customer loyalty, marketing, cleanliness, your competition, and so many other things. I can go on and on. It’s almost impossible to run a perfect business by yourself.

Doing it all on your own will eventually burn you out and possibly make you hate your business. Is that why you got into the bar restaurant business? To hate your every day job and baby sit employee’s?

I was at a marketing seminar about 5 years ago and one of the speakers talked about how successful entrepreneurs look at their business. He said they look at it like their own child.

What he said was, “In the beginning you must take on full responsibility. But as your child grows, it takes on a life of it’s own and no longer needs you.” Meaning, successful entrepreneurs figure out how to run a profitable and sustainable business and then they outsource and train the right people to keep that business running for them, without them having to be there all the time. The business takes a life of it own where it’s matured and can run itself with out you.

This really stuck to me. Later that night, I saw him at the bar with a few other highly known marketing experts and I pulled him aside and asked if I could by him a drink and ask him a question about his presentation earlier on.  I told him I owned a bar and I wanted my child to grow without me. What do I do, where do I start, I asked him.

He said it all boils down to systems and doing what you love best about your business. He said anything you don’t like to do or anything that you’re not good at, you need to delegate and outsource that job or task to someone else who can do the job right.
Another thing he said was if you try to do it all, you’ll burn yourself out, lose your motivation and lose your mind. You’ll end up hating your business.

This made so much sense to me that I hired him to help me systematize my business because I did forget important tasks all the time and I wanted a business that didn’t need me on a day to day business. I wanted my “child” to grow without me but still make a nice income to support my family and my vacation habits.

The first steps to getting your child to grow for you starts with creating a guide or check list for certain area’s of your business. Opening and closing check lists for bartenders, servers, cooks. Check lists or order guides for food, drinks, office supplies, dry goods, cleaning materials, etc, etc.

Once you have your guides and check lists made up so nothing can ever be forgotten, you need to create a road map for your employee’s to follow. Then you need to make sure the manager or your next best employee is checking to make sure the check lists systems are being completed. This will keep you from having to manage every little thing there is.

Then what your manager needs to do is report back to you with a report for the week of how things are going. Now this is just an example of maintaining how ordering and daily things should be systematized. There’s many many more systems to create in the bar restaurant business. I just don’t have time to go through all of them in this video.

But I want to talk about one last system that is critical to your success, and that literally doubled my sales within 8 months.
My mentor said to me if you want a consistent flow of new customers walking in your doors, you need to use the power of the internet and technology to consistently bring you new customers and turn them into loyal regulars. You must have consistent communication with your new customers so you can build the trust and relationship with them because people do business with people who they like and trust.

He said that without technology and the internet, it’s nearly impossible to keep consistent communication going with your customers unless you are there all the time, but I didn’t want to be at my bar all the time. I wanted to enjoy life and be with my family.

I want you to imagine for a second. Wouldn’t it be nice to have a automated system that runs without you, that attracts brand new customers to your bar. Wouldn’t it be nice to have a automated system that delivers personalized messages and offers to these brand new customers to get them back into your doors?

A automated system created where you don’t always have to create new ads and deal with advertising sales reps. How would you like to see, behind closed doors, exactly how I automate all my marketing, how I attract new customers, and how I get them to come back and fall in love with my business.

I’ll see you on the next episode. If you ever have any questions at all, you can contact me at bar owner tv and I’ll answer back within 24 hours.

Nick Fosberg

Nick Fosberg is known as one of the highest paid, marketing and promotional consultants in the bar & restaurant industry and he owns 2 bar / restaurants in the Chicagoland area. He's famous for creating some of the highest grossing digital marketing promotions in the history of the bar & restaurant business..... without spending a penny on marketing. All done through e-mail & Facebook posts. 

Click here to get a free copy of my latest book.

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