By Nick Fosberg   |   January 16, 2013

Hello and welcome to bar owner TV. Today’s episode is brought to you by my special presentation Double Your Profits & Loyal Regulars In Any Economy. In this presentation I give the step by step blue print to add an additional $50,000 or more to your business within 12 months. You can click the link below and get instant access.

Todays episode is going to be about the 3 vital components you must HAVE when spending any kind of money on marketing. There’s your Market, your Message, and theres your media. Think of this as a 3 legged bar stool. You must have all of these working together to keep you up..meaning you must have all 3 to make your marketing profitable.

Today, I’m going to focus on talking about the market. Anytime you think about spending a penny on marketing, you have to think about your market first. WHO are you trying to attract? Who are you trying to get into your bar?    When you run a promotion you need to think, who is the best type of person who WANTS to come in for this promotion.

Let me give you a few examples.  In the last video I told you the difference about mass media marketing and target marketing. Target marketing for bar restaurant owners is at a max a 5 mile radius from your business, but do you honestly think everyone in that 5 mile radius will come to your bar? Do you think they all are the perfect prospect to market to? NO!!

Every bar attracts a certain crowd. Every promotion attracts a certain crowd. And Certain food specials attract a certain crowd. So what does this mean?  We know we need to stick to no more than a 5 mile radius, or even a one mile radius depending on where you live, but now we need to pin point who is the best prospect to go after.

Lets say you are starting a ladies night or you want more women in your bar. Who do you think is going to be the best prospect to go after? WOMEN RIGHT! So if you’re trying to attract women does it make sense to spend money marketing to men?

Here’s the next question, what age range of women are you trying to attract? If you are trying to attract women for a late night promotion from 10-2am what age range of women are more likely to come in?

Are you starting to see where I’m going with this?

Let’s say you want to pick up your nights or days for football or basketball. Which type of person do you think is the best person to go after? About 98-99 percent will be males right? So does it makes sense at all to spend money marketing to women to get them in for sports games and beers?

I’m not trying to be sexiest at all but your going to get a better return on your money marketing ONLY to men rather then to both for this promotion or special.

So here’s the big idea. No matter, what you must always think about the WHO, the market you are trying to attract. When you already have your promotion planned out, who is going to be the best person to target.

I know you are thinking right now, well how do I target these exact types of people?  I can’t get into that until I tell you about message and media. In order for your marketing to be profitable you must first understand these 3 vital components and once you understand them, that’s when I will get into how to put all this into action.

If you want immediate answers right now, you can watch my presentation Double Your Profits And Loyal Regulars In Any Economy right now at the link below and get instant access. In my next video I will cover Message and Media and how putting all 3 vital elements together can explode your business.

Please do me a favor. Leave your comments below about the video and any questions you may have. I will do what I can to answer them in a timely manner. I’ll see you on the next show.

Nick Fosberg

Nick Fosberg is known as one of the highest paid, marketing and promotional consultants in the bar & restaurant industry and he owns 2 bar / restaurants in the Chicagoland area. He's famous for creating some of the highest grossing digital marketing promotions in the history of the bar & restaurant business..... without spending a penny on marketing. All done through e-mail & Facebook posts. 

Click here to get a free copy of my latest book.

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