The Number One Secret To Success In The Bar Restaurant Business

By Nick FosbergMay 202024

Here’s What You’ll Discover By Watching This Video

• The NUMBER ONE secret you need to be successful in the bar business
• Why your customers must like & trust you
• What you need to focus on to make it happen

There’s a lot of opinions out there about what it takes to be really successful in the bar and restaurant business but I want to tell you what I believe it takes to be the most successful.

I’ve gone from nearly closing my doors to doubling my sales and tripling my loyal customers within 8 months’ time, and all that happened because I focused on one key strategy. I’m hoping you’ll agree with me and take my advice because I’ve seen this strategy increase my clients’ sales by 25% in just 3 months’ time. If you’re having a hard time believing that, then you can watch the video where Andy Stiles from Stiles Public House says so on my website.

Anyways, there’s no denying you need to have good service, good food if you have a kitchen, and yes, a good location is a plus but that doesn’t necessarily make you a success or not a success.


There’s also all different types of bars and restaurants too, so I don’t want to say you have to have a very clean and elegant place because you don’t. There’s tons of dive bars that are not the cleanest that do extremely well, better than some that are nicer. The reason for this is because of what I’m about to tell you. Now instantly you’re going to say “yea, this is common sense Nick!” but I can guarantee you’re probably not doing this as I’m going explain.

So here it is. The number one thing you need to be very successful in this business is to have a massive customer base that looks at you, the owner, or even the manager, as friends or family. There’s no denying that people do business with people who they like and trust. However, most owners don’t focus on that. And then, what about the owners who have multiple locations and are not able to be there all the time, then how do you do this?

I’ll tell you in a second but when you’re able to build trust and credibility, with each person who walks in your door, who comes to your website, you’ve got the piece to the puzzle that can make your business a huge success. Being able to build trust and credibility creates relationship. I’ll say that word again. Relationship! And this is critical to your success… Relationship can be built without you ever meeting these customers face to face.

How? By having an automated way to capture your customers’ information by offering them something of value, and then following up with them with a marketing message that hits their emotions, and it instantly gets them to like you and trust you. A marketing message that makes them WANT to do business with you. This simple little system will bring you more profits for the rest of your life than anything you’ve ever done.

If you’re more focused on providing value, trust, and credibility to your existing customers and new customers, while still being able to provide a good experience, you’ve got every piece to the puzzle you need to be a huge success.

If you have your own ways of creating trust and credibility with your customers, please leave a response below this article.

Nick Fosberg

Nick Fosberg is known as one of the highest paid, marketing and promotional consultants in the bar & restaurant industry and he owns 2 bar / restaurants in the Chicagoland area. He's famous for creating some of the highest grossing digital marketing promotions in the history of the bar & restaurant business..... without spending a penny on marketing. All done through e-mail & Facebook posts. 

Click here to get a free copy of my latest book.

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  1. Great video. I do something that’s so basic and simple and people just love it. All I do is get customers name and use it often. Makes them feel really important. I write little notes so I remember all these people. I might see 200 customers a day and that is a ton of names. Makes them feel they are part of our family and business.

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