Today I’m going to bring you 20 restaurant promotions to attract new customers, increase sales, build your reputation within the community, and get existing customers back in the door more often.
Late March and early April I start getting e-mail after e-mail, Facebook message after Facebook message, about sponsoring softball teams. Sponsoring these teams can be very profitable, only if the teams actually come in and spend money.
I’ve been burned in the past and now I make sure I’m upfront and clear what I expect from them. They don’t get the whole sponsorship till I see they prove to me they will be in before or after games.
I love when they tell me “We’re going to put your logo on the front of our shirts!” I don’t give a shit about my logo being on a shirt because I have no clue if anyone’s eye balls made me a profit from the sponsorship. However, I will know if I make a profit or not from the team coming in. If you invest money into your business, make sure it’s trackable and measurable. If not, don’t do it!
Now that I’m done with my little rant, let’s talk how any bar or restaurant can make a good profit from softball season. If you want to attract softball players to your bar / restaurant, run a promotion one night where you’re giving away softball gear. Baseball bat, gloves, softballs, hats, jerseys. Get one of your liquor or beer reps to help out with the cost and put their product on special.
Through this promotion, tell everyone what you do for your sponsorship and WHY they should choose you over anyone else.
If you structure your sponsorships right, you won’t lose a penny and you’ll have 5-10 teams playing ball for you, coming in week after week. This is one thing I really focus on in my area being in the Midwest. We have those long cold winters. Last thing people want to do is sit inside when it’s nice. But having these teams who are loyal to you, you’ve got guaranteed business.
The other thing you can do is to sponsor more teams is run Facebook ads to people in your area who have an interest in softball. You may even be able to target people who “like” the softball organization that you play for. You could even give a $50 gift card to any team who brings in another team for you to sponsor.
The next 2 promotional ideas are for bars and restaurants. On April 15th taxes are due. So for a bar, you can throw an Income Tax Party.
Bring in some live entertainment or a DJ and run some kind of discount that plays along with getting money back for taxes. For every $20-$25 you spend you get $5 back towards your tab, something like that.
Your offer could be a bounce back offer that looks like a check from the government. So if they spend 25 or more in the bar, they get for example a 25% off bounceback card to use at a later date. You could do this same idea as a restaurant. Have an Income Tax Party dinner where you come up with a few amazing food specials and when 2 or more come in, they get a 25% off bounce back tax credit on their next visit.
Another idea for an income tax promotion is to target accountants with an end of tax season party offer. They work their asses off around this time and they get excited when tax season is almost over because they make a bunch of money and then things calm down. Give them a reason to celebrate! Have them bring in the entire staff and reward them for all their hard work and effort.
If you want to get the other 18 profitable restaurant and bar promotions for April, you can download them right below this article. If you have any questions about marketing and promotions, feel free to shoot me a message below and we will see you on the next episode.
Nick Fosberg is known as one of the highest paid, marketing and promotional consultants in the bar & restaurant industry and he owns 2 bar / restaurants in the Chicagoland area. He's famous for creating some of the highest grossing digital marketing promotions in the history of the bar & restaurant business..... without spending a penny on marketing. All done through e-mail & Facebook posts. Click here to get a free copy of my latest book.