4 Profitable Coronavirus Promotions For Bars & Restaurants - Part 1
What’s up guys, Nick Fosberg here and welcome to this 4 part video series where I’m going to tell you about 3 covid 19 promotions I’ve been running at my bar Fozzy’s that’s helped me acquire new customers, get me over $15,000 in free publicity, and boost sales by over $20,000 over the last month.
To be able to add more value to you, I’m also going to provide you with the exact marketing materials I used to make all this happen so you can use them in your own business.
In video 4, I’m going to give you another promotion you can run that got another bar restaurant owner I know an average of 110 phone calls for curbside pick up using a $10 a day paid ad strategy that you can run on auto-pilot.
Over $15,000 In Free Publicity
The first promotion is something you may have already seen or heard about, but stay with me because this is what got me over $15,000 in free publicity. I’ll also be sharing the e-mail I used to get reporters reaching out to me to give me this kind of exposure.
The first promotion is the “Buy A First Responder A Meal Program” and the reason this is so powerful is it makes you and your brand look like a hero to your community, while at the same time boosting your sales.
The way I came up with this promotion was from watching the news and Facebook newsfeed the first 2 weeks of the virus. I saw how worried Drs and nurses were. So I thought it would be cool to put a program in place where the general public could buy them a meal.
The way I set this up is using a digital gift card company called Its On Me. Their platform allows you to send gift cards to anyone by email or text, but what I like most about it is, you can send a personal message with the gift card.
So what I did was I created a gift card on their platform for $12 that said “Any Meal On Our Menu”. Here’s an image of the landing page that brought them to that menu item.
This would then direct them to this page on the It’s On Me page where you could purchase and send it.
Once I had the system in place to deliver these gift cards I then had to get the word out. So I created a video and put it on our Facebook page and then sent 6 emails out to the PR departments of our top radio, tv, newspaper publications and told them about the program I was doing.
Download the e-mail below (You can use this same format for other promotions in the future to get free publicity)
The result, 4 of the 6 publications reached out to do interviews.
Here is the RRSTAR our newspaper, I had about 1/4 page in our local and state section, plus they put online and on their social channels.
I then had WIFR our top rated news station come out and interview me along with 2 others who bought meals for first responder friends.
In the first week we sold a little over 70 meals and more keep trickling in each week. What I liked most about this is we were able to bring something positive the community and people will always remember this.
So if you’re looking for ways to be a hero in your community, build up your reputation, attract more new customers, and boost sales, this promotion will do just that.
Go ahead and download the e-mail now and see how you can use this for this exact promotion or any other type of promotion you may use in the future.
Then check out video 2 that reveals the e-mail strategy that made me $10,900 over 3 weeks.