4 Profitable Coronavirus Promotions For Bars & Restaurants - Part 2
Welcome back to part 2 our 4 part series on 4 New Promotions To Increase Sales & Acquire New Customers During The Corona Virus.
Today I want to share with you how I got banks and other local businesses to “sponsor” $1,200 caterings and provide you with the e-mail I used that generated $10,900 in added revenue in 30 days. If you take this e-mail and make a few slight changes to it to fit your business, there’s no reason you shouldn’t be able to get a few deals like this.
So first let me tell you a quick story on how I came up with this idea. A buddy of mine reached out to me from a local bank, not one that I bank with, and said he wanted us to cater and deliver 160 meals to 4 different local hospitals and that his budget was $2,500.
What he wanted in return was for us to take pictures of the food and blast this all over our social channels and my weekly email to my customers mentioning what they did.
Why did he want this from me? To look like a hero. To show the banks support during rough times. And... what other people say about you is much more powerful than what you say about yourself.
To make a long story short, we got them a ton of exposure from comments, shares, and likes on social media. We were even getting praised, my wife and I, and all we did was cater it, but they paid for everything.
This $2,500 was spent better than any other advertising they were doing because it made an emotional impact! When your marketing stirs emotions in a good way, you’ll always be remembered and you’ll win customers for life.
So I thought to myself, how can I do more of these big catering to keep more staff one and help pay my $9,800 a month rent? And this is where I came up with the idea of doing $1,200 sponsored caterings.
The sponsored package includes 80 meals at $15 a piece with delivery to any hospital.
We would then draft up a letter for them as if it was written by the sponsor, deliver it with the food, then take pictures of it all, and put it all over social media. You can download that letter if you want it in the link below.
We would then mention it within our weekly e-mail to 6,600 of our customers.
Plus I told them I would give them a month of free advertising on our digital TV screens in the bar once we were open.
And as a added bonus I said I would give them a $200 gift card that was good for an office party in our private room once we are open for business again. This
way I could say, “so really this is only $1,000” and it’s a way for me to their employees in the bar who’d hopefully come back time and time again in the future.
Once I had the sponsorship figured out, I wrote one e-mail to the bank that has a business account of mine. It took me about 15 minutes to write and it spelled out the sponsorship and why I felt they should do this with me.
You can download this e-mail in the link below and use it yourself.
After I sent the first e-mail, I copied and pasted it and sent it to another person I bank with for my other bar. Within 24 hours both said they’d love to be apart of this and followed through.
For the first 3 weeks of doing this we had 2 caterings per week that we were posting on social media stating our sponsors.The consistency of this now has people reaching out to us asking how they can get involved!
In the first month alone, this strategy brought in $10,900 in additional sales and got us a ton of exposure during the process.
Even when we are open for business my goal is to do at least 1 time per week. Get 52 local businesses to do this once a year or 26 to do twice a year, and they can gift the catering to any business, school, police stations, or maybe they even gift it to their own employees.
This will bring in an extra $52,000 in sales, not including referrals and new business that is created from people who eat the food.
With that said, go ahead and download the e-mail template, start creating your own package, or use exactly what I’m doing, and start putting some deals together.
I’ll see you in video 3 where I talk about a type of promotion I’ve been running for about 9 years now, but tweaked it now to fit corona virus times.