As we pull into the last month of the year, thoughts of how we want the next year are coming into play. What do we all want? More sales, higher profits, less expenses, and a much more stress free work environment, right?
In that light, I’d like to share with you 3 basic profit-boosting tactics to use in all your marketing throughout 2011:
1. 95% of your marketing budget should be spent on your most profitable people to market to – people who have been to your bar within the last 6 months. (If you want more sales & decreased marketing expenses then you should have already started a customer database)
It’s 7 times more profitable to market to your existing customers.
The 3 best ways to do this is through text messaging, E-mails, and Direct mail with postcards and letters. All 3 of these are a 1/10 of the price of newspaper, tv, radio advertising. If you don’t get this and don’t create a customer database starting this year, you have no excuse for losing customers!
A customer database / loyalty program should be your New Years Resolution! Make it happen. You Can Do It. If you can’t I can help you.
As you go through the next two tactics, ask “what would especially appeal to your present customers?”
2. Create a special offer or special promotions / events with a holiday deadline to increase response and sales.
When people delay, you’ve lost the sale. That’s why everything you do must have a deadline. This gets people to act now to take advantage of what you have to offer.
Fortunately, we’ve got a whole year of holidays ahead: New Year’s, Valentine’s Day, St. Patrick’s, April Fool’s, etc., etc. Every holiday provides a perfect reason to take action before your deadline passes.
3. Give your offer a strong headline tightly targeted to your target market to drive up response to your ads.
Make your headline bold, compelling and believable. Make sure it passes this test: If you placed just the headline and phone number in a print ad, would your phone ring off the hook? Accomplish this test and 2018 will be more than you expected.
When you drill down to a clearly defined niche of customers in your market, they’ll feel like you’re speaking directly to them, and that increases response. Use compelling copy in your ads. Give them a reason you are giving them such a great offer.
Go for a strong finish to 2010 and a great, well-planned 2011!
Need help with creating a highly targeted list of people? Need help creating a special / offer / promo that will appeal to your best customers? E-mail me at nickfosberg@gmail.com for more information on how I can turn 2018 into one of your best years.
