Hello and welcome to bar owner tv. This is the first episode of the new year and I’ve got a great story and great lesson to share with you today. I didn’t want to wait this long to get a new episode out but I’ve had a little more on my plate then I’ve anticipated.
So my buddy derrick has been asking me for about a year to open up a bar with him and I told him if you find a great location and the numbers make sense I’ll do it. I said you cover the day to day operation, I handle the marketing and promotions, and things will be just perfect.
Well, we found a perfect place, landlords are excited, the alderman is all on board, but we hit a big speed bump. We have one old man in the neighborhood fighting to do everything he can to put a stop to it. Creating rumors throughout the media that were untrue.
So I had to answer back, politely and professionally! The lesson in today’s episode is really within the video and website that I created, which I will give you in just a second, but let me explain what to take away from the video.
So here I am last Friday, with a neighborhood who is against my business venture. The question now is what do I need to do to sell and persuade these neighbors to fall in love with the business plan and want this bar in their neighborhood. How do I overcome all the objections?
This is exactly what you should be thinking about in all your marketing. Thinking about your prospect. And thinking about what objections might be going on in their head about your offer. Or thinking about what you need to say to them to take you up on your offer.
As I say all the time, 99% of bar restaurant owners market their business all the same. They promote their specials and entertainment and that’s it…What they NEVER do, is use the written word within their marketing to tell their prospect how their offer or promotion will benefit them in some way. If your prospect doesn’t clearly see or understand the benefit, you’re not going to see great results from your marketing.
Same thing with my new bar. If the neighborhood doesn’t get the truth about the business model I’m following, if they don’t see how my new business venture will BENEFIT the neighborhood, then they won’t accept the new business venture.
So I want you to check out www.RuralOnTap.com and take a look at the 7 minute video to see how I over came objections and how I presented myself. Take a look at all the Facebook comments below the video and see the reaction.
After you do this, think about the next promotion you’re going to run and how you’re going to persuade customers to come in for it and how it will benefit them. In just a few weeks I have a new webinar coming out that is going to get into more detail about how to use the written word in your marketing. I’ll promise you this, what you’ll hear on this webinar is unlike anything you’ve ever heard me talk about or unlike anything you’ve heard from anyone else in our industry.
