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Bar Marketing Mistake #1 – Hitting The Masses

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Hello and welcome to the very first episode of bar owner tv. The first few videos I have for you are based on my philosophy on how any bar owner can double their loyal regulars and profits by using marketing strategies that are not taught in our industry. Today I’m going to dive into the […]

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How Bar Owners Can Work with Other Businesses to Increase Customer Volume

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If you own a bar, you have plenty of opportunities to make a name for yourself, and work with other companies to get ahead of the game. Much of this involves developing a connection with other local merchants. Ample opportunities definitely exist to work with one another, and develop ideas that can benefit both or […]

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Time Management: Do You Have The Skills?

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Time Management should be on every business owners mind. Are you allocating your time wisely? Do you give yourself simple tasks to do, that could be done by others? Are you a person that would drive for a half an hour to save $1.00 on a tank of gas? The point, is that your time […]

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How to Compete with Chain Restaurants

Every city has a major chain restaurant—in most cases, more than one. When a new chain restaurant pops up in the neighborhood, it often draws in big crowds. As a local bar and restaurant owner, this can leave you with some fierce competition. You may find yourself scrambling, wondering what you can do to grab […]

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Bar Restaurant Owners: Get Involved with Your Customers & Immerse Yourself in the Community

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One of the hardest things to do when running a bar or restaurant is to develop a rapport with your customers. Yet when you put yourself out there and relate to your customers like an old friend, they keep coming back. That’s because they feel more at home in your establishment and a little more […]

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How to Reinvent your Bar or Restaurant to Increase Profits

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Businesses are always reinventing themselves for any number of reasons. For bar restaurant owners it may just be that the usual formula isn’t working, and you need to tweak around the edges to get it working properly. With a little effort, any kind of negative can be turned into a positive, and from that point […]

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How to Keep Your Bar and Restaurant Thriving in the Current Economy

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Keep Your Bar and Restaurant Successful in a Poor Economy Everyone’s taken a big hit over the past few years, with the economy in a tailspin. Many businesses have closed and some continue to struggle. The good news is, despite the downtrodden economy, customers are still flocking to bars and restaurants. Whether it’s that they […]

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Use Promotions to Attract New Business and Reward Regulars

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A good bar marketing plan allows you to increase customer numbers at certain times during the year when business traditionally slows. The art of attracting business when you need it the most is an important factor in your success.  You can do so by creating promotions that can produce additional business from new, occasional or […]

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Building a Strong Business Model for Your New Establishment

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Many entrepreneurs who open neighborhood bars try to follow a course others have followed.  In other words, business hopefuls play a form of follow the leader by using predetermined marketing methods.  The assumption is that the other guy has been around for a while and knows how to construct a bar business model.  Well, you […]

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Investing Your Time and Money

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One of the most difficult things for bar owners to do is to step out of the day-to-day operations of their establishment and step into the marketing aspects.  It is a difficult hat to change.  Daily operations, such as scheduling, purchasing and accounting, are very logical, step-by-step, work.  On the other hand, marketing requires thinking […]

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A Free New Way to Promote Your Bar on the Web

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Though you are probably using Facebook and Twitter in your bar marketing management, there is one popular social network that you might not know about.  It is called Pinterest and it’s the fastest growing social media site out there. In fact, their base increases over 100 percent from month to month and they are the […]

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3 Unique Ways for Your Bar to Celebrate Holidays

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Holidays are an opportunity for bars to have a banner night and fill the register with cash. People love an excuse to celebrate, and holidays provide them just the opportunity they are looking for. Of course, there are the big 3: New Years, St. Patrick’s Day, and Cinco de Mayo. Every bar celebrates these holidays […]

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4 Ways to Improve Your Bottom Line and Promote Your Bar

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Bar promotion ideas and marketing strategies should always incorporate the bottom line. The goal is profit. More people walking into the bar normally means more profit, but if you are operating with a very small margin or selling drinks at a loss, more customers are not necessarily a good thing. However, you want it to […]

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Using Interior Design to Promote Your Bar as the Place Everyone Wants to Be

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“Sometimes you want to go where everybody knows your name…” One of the keys to turning one time, walk-in customers into loyal, repeat customers is the interior of your bar. People want to frequent a bar where they feel comfortable, and the design and ambiance of a bar is the key to creating that feeling […]

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9 Questions To Ask Before You Commit to a Marketing Strategy for Your Bar

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Often, bar owners confuse marketing with advertising. Advertising is an aspect of marketing, but it is not the entirety of marketing. Marketing is an all-encompassing term that applies to almost every aspect of your bar business. It’s the purveyors you choose. It’s the posters on the wall. It’s what the TVs are tuned to at […]

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