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How to Keep Your Bar and Restaurant Thriving in the Current Economy

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Keep Your Bar and Restaurant Successful in a Poor Economy Everyone’s taken a big hit over the past few years, with the economy in a tailspin. Many businesses have closed and some continue to struggle. The good news is, despite the downtrodden economy, customers are still flocking to bars and restaurants. Whether it’s that they […]

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Use Promotions to Attract New Business and Reward Regulars

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A good bar marketing plan allows you to increase customer numbers at certain times during the year when business traditionally slows. The art of attracting business when you need it the most is an important factor in your success.  You can do so by creating promotions that can produce additional business from new, occasional or […]

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Building a Strong Business Model for Your New Establishment

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Many entrepreneurs who open neighborhood bars try to follow a course others have followed.  In other words, business hopefuls play a form of follow the leader by using predetermined marketing methods.  The assumption is that the other guy has been around for a while and knows how to construct a bar business model.  Well, you […]

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Investing Your Time and Money

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One of the most difficult things for bar owners to do is to step out of the day-to-day operations of their establishment and step into the marketing aspects.  It is a difficult hat to change.  Daily operations, such as scheduling, purchasing and accounting, are very logical, step-by-step, work.  On the other hand, marketing requires thinking […]

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A Free New Way to Promote Your Bar on the Web

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Though you are probably using Facebook and Twitter in your bar marketing management, there is one popular social network that you might not know about.  It is called Pinterest and it’s the fastest growing social media site out there. In fact, their base increases over 100 percent from month to month and they are the […]

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3 Unique Ways for Your Bar to Celebrate Holidays

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Holidays are an opportunity for bars to have a banner night and fill the register with cash. People love an excuse to celebrate, and holidays provide them just the opportunity they are looking for. Of course, there are the big 3: New Years, St. Patrick’s Day, and Cinco de Mayo. Every bar celebrates these holidays […]

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4 Ways to Improve Your Bottom Line and Promote Your Bar

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Bar promotion ideas and marketing strategies should always incorporate the bottom line. The goal is profit. More people walking into the bar normally means more profit, but if you are operating with a very small margin or selling drinks at a loss, more customers are not necessarily a good thing. However, you want it to […]

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Using Interior Design to Promote Your Bar as the Place Everyone Wants to Be

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“Sometimes you want to go where everybody knows your name…” One of the keys to turning one time, walk-in customers into loyal, repeat customers is the interior of your bar. People want to frequent a bar where they feel comfortable, and the design and ambiance of a bar is the key to creating that feeling […]

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9 Questions To Ask Before You Commit to a Marketing Strategy for Your Bar

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Often, bar owners confuse marketing with advertising. Advertising is an aspect of marketing, but it is not the entirety of marketing. Marketing is an all-encompassing term that applies to almost every aspect of your bar business. It’s the purveyors you choose. It’s the posters on the wall. It’s what the TVs are tuned to at […]

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Bar Owner Marketing Plan for 2011

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As we pull into the last month of the year, thoughts of how we want the next year are coming into play. What do we all want? More sales, higher profits, less expenses, and a much more stress free work environment, right? In that light, I’d like to share with you 3 basic profit-boosting tactics […]

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#1 Asset Bar Owners Must Develop

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Bar Owners, Are You Keeping Customers Loyal? How well do you know your customers? Do you have a steady stream of regular customers or a constant sea of new faces who just happen to stumble upon your bar? New faces may seem like business is booming, but if they don’t return you haven’t gained a […]

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3 Rules To Increase Your Bar Business

Three Rules to Increasing Bar Owner Profits No question about it, drink sales are the number one profit maker in the bar industry. When the bar is full, the drinks are flowing, and the crowd is having a great time…you have nailed the recipe for a profitable bar business right on the head. If this […]

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#1 Marketing Tool For Bar Promotions

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Direct Marketing is the Bar Owner’s Powerful Strategy to Profits and Promo’s Just what is direct marketing and how is it different from using traditional advertising methods in promoting your neighborhood bar? With the changing economy and customers hanging on tighter to hard-earned dollars, today’s bar owner needs to be a lot more savvy in […]

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Marketing the 3 Elements

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Bar Owners…Is Your Direct Marketing Message Missing These Three Elements? Bar owners aren’t just in business to serve up great drink specials and hot wings! As a business owner, you are also responsible for making payroll, ordering supplies, keeping the books, offering extraordinary customer service….and marketing your business. Now before you glaze over when the word […]

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I’ll Eat That: Medium pizza a large endeavor at Casey’s Pub

By: Alex Gary Published Feb 10, 2011 – Rockford Register Star LOVES PARK — It turns out I’m a food marathoner and not a sprinter. For my fourth “I’ll Eat That” challenge, I entered Casey’s Pub’s pizza-eating contest on Jan. 26. Owner Nick Fosberg gave 19 people, including me, a chance to win a trip […]

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