Today I want to share with you what most bar and restaurant owners are unaware of when it comes to Facebook marketing for bars & restaurants. What I’ve seen most owners and managers do is they “boost” their posts which is one of the biggest wastes of your money, unless you follow what you see below in the video.
Your ultimate goal is to be sure you’re hitting your perfect target market with your marketing message, otherwise, your marketing will NOT work, agreed?
In the video below I’m going to cover what I like to call “Building Your Warm Audience” which it’s built up of 3-4 different audiences.
- People who engaged with your Facebook page over the last year
- People who engaged with your Instagram page over the last year
- People who you have phone or email addresses for
- People who have hit any page of your website in the last 6 months.
You take all these groups and put them into ONE audience and this is the audience you should be focusing on when you want to promote specials and events – NOT for generating new customers.