Today I’m going to follow up from our last video about how to get brand new customers into your doors for this football season. In the last video I discussed the strategies you must use to target new customers, how to pin point who your best prospects are, and how and you want to build a list of “football prospects” that will come back over and over.
Today I’m going to cover the easiest way to build a list of hundreds of brand new raving football fans using a lead capture website. For those of you who don’t know what a lead capture website is, it’s a one page site that is designed to one thing and one thing only. Capture peoples personal contact information.
In order to capture leads, to get people to hand over their email, cell number, and home address, you must make them a irresistible offer. Now if you are trying to build up your football crowd your irresistible offer must be football related.
So let me give you a few examples that you could do. You could give them a discount on their tab during football sunday, you could give them a buy one get one meal, or you could give them a free meal.
Just remember, if you want to build your list quickly, you need something valuable but you need to structure it in a away where you don’t lose out. Giving 10 percent off a tab isn’t going to get you many leads.
The best way to drive traffic to your lead capture football site, is to use the power of social media and the internet. If you are trying to drive traffic to an online website, you’re far better off marketing online then using offline marketing. A few simple strategies are to post your offer and website link on all your social media channels and ask people to share your site. you can also have your staff for an entire week or two help you promote it to their friends on Facebook too.
If you have a text club or email club you can send them the link to your lead capture page as well. If you want to be really smart, you can use targeted online marketing strategies such as pay per click ads through Facebook. You can now target people on Facebook by age, gender, income, zip code, and by if they have a interest in football or interest in a certain football team. How would you like to ONLY market to men from 25-50 years old, who live a few miles from your bar, that have a interest in going to restaurants and have a interest in football? This is the prime prospect to go after! This is micro targeted marketing that is more profitable then anything else you can do beside marketing to YOUR OWN list of customers.
What’s really powerful with this is you ONLY pay when people click on your ad, meaning you are ONLY paying for very targeted traffic.
Here’s another strategy you can use. Lets say people go to your lead page, they hand over their info to get your offer, and now they come in. Have them present their offer to the server before they order. Then make sure your manager or server watches & tracks who the big spenders are. When you see who those big spenders are, put them in a separate database of big spenders for football.
When you do this think of the marketing power that you have. Lets recap for a second. You first build a big list of customers with a football offer. You track who takes advantage and who uses them. You then track who spends big money from your offer.
The big idea here is to get these big spenders back in more often during football. So what do you do? You send them more offers and updates about football related promotions that you are doing. You have the opportunity to E-mail and text them. You have the opportunity to send them a postcard or letter. Hell you can even call them and make them a great offer to come back in. By having a list of profitable customers that have interest in certain promotions you run, you have the ability to skyrocket your marketing efforts and profits.
