As I’m writing this, I’m packed in a shuttle headed to LaGuardia Airport with a splintering headache – thanks to my friend Tito and Soda. But I’ve got to say, this has to be the BEST hangovers I’ve had. Let me tell you why and why this matters to you.
Before I do that though, it’s important I say this.
I know you’re busy, I know you probably have 100 other things you could be doing in your bar or restaurant business than reading this, but if making more money, making new friends that you actually enjoy being around, and taking your business and life to the next level is important to you, f*ck those 100 other things you have on your plate, because the story I’m about to tell you will make a massive impact in your life.
Excuse the language but if you know me on a personal level, you know the F-Bomb gets dropped as my excitement levels elevate!
The last 2 days, I’ve spent my time with some of the most amazing and influential people ever. I was invited a few months back by Brian Kurtz, who’s one of the top direct response marketing experts in the world, to take part in a high-level mastermind meeting.
Since mastermind meetings are rarely talked about in the bar restaurant industry, it’s important I cover that before I go on. A mastermind meeting is where you surround yourself with a group of smart, liked minded people, who help you take your business, your life to the next level by giving your their best advice on the questions you ask of them.
Some meetings are run in different styles but the one I was just a part of we had “hot seats” where you give a short bio about yourself, your business, and your struggles. Then the group gives their advice on how to overcome the struggle and get to where you want to be. After that they pretty much tell you to “Don’t Fuck It Up!” – Inside joke within the group, but that’s a mastermind meeting in a simple form.
Imagine yourself being surrounded with 10-30 highly successful entrepreneurs, in all different industries, who’ve failed 100 times or more in business, learned from their mistakes, and them giving you their knowledge of brand new ideas, strategies, concepts that you’ve never thought of that will help you reach your goals faster than anything you could imagine.
BOOM! Your business catapults. (as long as you take that advice and implement that is!)
During this mastermind event, at one point Brian was talking about contributing. His presentation slide was “Contribute To Connect.” The focus wasn’t really on contributing money to charities but contributing to people you know or people you want to know and build a relationship with. He said when you contribute to others, when you’re a giver not a taker, you’ll gain much more success, faster than anything else you do.
Brian talked about how he contributed to one of the top marketers in the world 20-30 years ago when he was getting started in the marketing industry. That person was Gene Schwartz, and because he did that, he got a mentor who helped him become what he is today – a legend in the direct response industry. Brian got a million dollar, if not more, education from a man who wrote multi-million dollar ad campaigns by contributing and giving, without asking for payment or favors.
There’re two things that came from Brian’s “Contribute To Connect” presentation.
One, I decided to run a charity event that will raise $25,000 for my local Boys & Girls Club while helping local business owners in my area take their business and life to the next level.
I instantly got the idea and text a buddy of mine within the Boys & Girls Club organization while Brian was speaking. I told him I’m going to get 100 business owners in a room, give them everything I’ve got to help them take their business and life to the next level, charge $250 to attend, and give 100% of that money to the Boys and Girls Club.
Not only will I contribute to local business owner’s success (yes for $250), but that $25,000 will go 100% to the Boys and Girls Club to help give them the resources that benefit kids growing up in my community. So this allows me to contribute in multiple ways, to leverage my contribution to thousands rather then just 100 business owner.
Now I could easily fill a room of 100 people who’d pay $250 for the advice I will give, keep the $25,000 to myself, and have one hell of a time in Vegas, but I learned a very valuable lesson.
By being able to contribute to 100 other people, while helping a great organization that helps thousands of kids in my area, over time, I know I’ll benefit from it in some way. I’m not talking just money, but more importantly, I’ll develop long lasting relationships that will be beneficial to me and people I surround myself with in the future.
The second thing that came from Brian’s presentation was this.
After the event was over, 19 of us went out to dinner. Keep in mind, this group is 19 of the smartest, brightest, most successful people I’ve ever been around. All who made a huge impact in my life over two days.
After everyone ordered, I pulled the server aside and picked up everyone’s meal. Did I have to do that in order to ask them for help in the future? Absolutely not. Each and every one of those entrepreneur’s would give their advice if I ever asked and they’d do that for anyone else in the group, too. That’s how close we all came with each other. We all want to see each other succeed. We all want to contribute to each others success.
The reason I picked up everyone’s meal was to contribute back to what they all gave me in that hot seat. A $20-$30 investment into each person was a minimal investment for the expertise I got. That expertise I soaked in brain, the relationships I built, I know 100% will bring me over a million dollars in years to come.
Nobody knew I picked up their meal till they started asking for their bill. When they found out, they were pretty surprised. Almost everyone thanked me and said, “You didn’t have to do that! That was so nice of you!”
Let me say this, there’s no better feeling in the world to me then being thanked and appreciated for doing something beneficial for someone else. I’m sure you know that feeling too!
I’ve been asked over 100 times, “You do a great job in the bar restaurant business, why don’t you franchise or build 20 more locations?” I’ll say it again. There’s no better feeling in the world then being thanked and appreciated for making a difference in someone’s life. I’d much rather experience that month after month, helping owners take their business to the next level with my strategies, making a positive impact in their life that lets them finally spend more time with their family, then running 20 different bar / restaurants – even if they are the most systematized businesses and brought me double the money!
Because it’s not about the money, it’s about how happy you live life.
I’m going to give you one easy way to take this in and experience the “Contribute To Connect” feeling.
Imagine tomorrow you’re at your bar or restaurant and you see a brand new person, a brand new couple, sitting at a table. You walk up to them and introduce yourself. After you get their names, say hello, etc….. you say to them “I’m buying your meal today!”
What would their reaction be? What do you think they’d think of you? They’d be shocked. They’d want to come back. They’d say good things about you to others. They’d get in their car and wouldn’t be able to think about anything else but YOU! And how generous that was!
Yea, you’ll lose a whopping $5-$10 on your food costs at that given moment, but from that, I can guarantee you’ll have a new friend and a customer for life who appreciates you and brings you even more business.
Am I saying go buy every single brand new person who comes in a free meal? No.
What I’m saying is this. Do it once or twice this week and experience their reaction. It’s the best feeling in the world. And I’ll guarantee you that feeling is worth way more than $5-$10 to you. And, I’m willing to bet you might get addicted to that feeling!
Take some time to step away from the craziness of your business and think of who you can contribute to and make a difference in their life. It could be a customer, an employee, or someone you know that is really successful that you want as a mentor. It could be another business owner that you want to partner with. I could go on and on but I think you get the point.
Also, don’t think of a financial gain when it comes to contributing. That’s the wrong way to think because you won’t be able to contribute 100% to them. Instead, focus on the feeling you get from it. Because ultimately, that is going to drive your motivation and success faster than anything else.
Would you ever be interested in coming to a mastermind meeting, that is filled with successful bar and restaurant owners from all over the country, none of which would be a competitor of yours, where you have me and everyone else to help you take your business, your life, to the next level?
If so, please e-mail me at nick@BarRestaurantSuccess.com and let me know. This would be an application process where I’d analyze each candidate because the goal of a mastermind group is to make sure that everyone in the room can contribute to everyone’s success. This would be a group of successful owners who can happily share everything they can about their success and how they run their bar or restaurant.
I’d keep this group small. 15-20 people at the most.
Please reply and let me know.
Nick Fosberg is known as one of the highest paid, marketing and promotional consultants in the bar & restaurant industry and he owns 2 bar / restaurants in the Chicagoland area. He's famous for creating some of the highest grossing digital marketing promotions in the history of the bar & restaurant business..... without spending a penny on marketing. All done through e-mail & Facebook posts. Click here to get a free copy of my latest book.