Most would think that when the NFL playoffs are over, there’s no more money to be made from football till the next season. What if I told you that was a BIG lie?
Whether you own a bar or restaurant, it’s important for you to read this article. Even if you don’t have a football fanbase it’s important for you to read this article. Why? Well, because you can take the strategy I’m going to reveal and use it with a different promotion that suits your business better.
Today I’m going to tell you how you can still profit from the NFL playoffs, seven months after they’ve been over by giving away a 50 inch flatscreen TV that you can get with zero money out of your pocket.
First step is you want to think of your target market for this football promotion. Men of course. It’s football, right! So what can we do to attract theses guys to your bar, over the competitions, for NFL playoffs? Giveaway a big flatscreen TV.
But those are expensive! Not really. You can get a nice size flatscreen TV for around $450 to $500, but today I’ll tell you a simple way to get this TV with zero money coming out of your pocket.
The big idea with this promotion is to get hundreds of guys signing up to win this TV in house and online and giving them multiple opportunities to increase their chances to win by coming in and watching all the playoff games, then bringing them back in for the Superbowl.
Besides making all your money during the playoffs and Superbowl, we’re going to make more and more money with the follow up marketing we put in place after we capture their information online and in-house in order to win this TV.
Every time they come in during the playoffs to watch one of the games, they can fill out a card with their name and email address to increase their chances to win during the big game. The more they come in, the better the chances they have to win.
To take this a step further, set up a lead capture website. A one page website that pretty much says “Enter to win a 50in TV on Superbowl Sunday” and get their name and e-mail address. What I would do is count the online sign up as 5 extra tickets for them to win the TV. Why? I’ll explain as we go why the online lead capture is so important.
If you want to get this TV for free, you’re going to need to find a sponsor. You can either talk to your liquor and beer reps and have them both pitch in $250 that will go towards advertising dollars or discount on goods or whatever you can work with them to receive a $250 value. Maybe you could just get one of them to buy it from the store.
The other option (or do both) is reach out to a local TV dealer and tell them you’d like to partner on this promotion with them. In order for them to even want to do this, you’ll need to show them that they are going to receive 2 to 3 times the value on what this TV will cost them.
The way you’d do this is:
Really what you are trying to do is think of all the ways you can provide them with exposure in order for them to increase business. If you can show them how they will receive a ton of exposure and new customers, they will see this as a no brainer.
There’s multiple ways you’d promote this.
Your ads would then direct them to the lead capture page to sign up. Now remember earlier how I said the online lead capture is extremely important and I’d tell you why that was later? Well here it is.
When you drive people to your lead capture page you will get their e-mail address that you can use to remind them every week to come in for each playoff game to sign up again to win the TV. You can e-mail them about the super bowl. You can e-mail them for the next several months with offers to get them back in the door!
You can use this e-mail list as a way to attract sponsors to work with you on this promotion by e-mailing a offer out for them.
Because you know these guys have an interest in going to bars and like football and drink because they saw your first Facebook ads or were sent there by your staff. If they had no interest in your promotion, they would have never gone there would they?
NO! So you can use this retargeting list just as you would your e-mail list and promote other specials, offers, and promotions to them. This is how you see a massive ROI on your marketing dollars because you’re only targeting people who have an interest in what you offer and who has an interest in coming to your business!
As I had already mentioned, when you are running a lead capture promotion online, there’s multiple ways you’ll benefit and profit. And that’s through the follow up marketing process of using your e-mail list and retargeting list to keep making these guys offers to get them back in your doors.
With the way digital marketing has changed our world, the old ways of running promotions still work, it’s just now there are much more profitable ways and more strategies to put in place. However, that is a good thing for us owners if we take action and use those to our advantage.
Nick Fosberg is known as one of the highest paid, marketing and promotional consultants in the bar & restaurant industry and he owns 2 bar / restaurants in the Chicagoland area. He's famous for creating some of the highest grossing digital marketing promotions in the history of the bar & restaurant business..... without spending a penny on marketing. All done through e-mail & Facebook posts. Click here to get a free copy of my latest book.