Hey bar owners, there’s a recent report found in the Wall Street Journal that highlights Facebook’s more and more strict approach to managing posts by business pages on Facebook. Basically, your free ride organic reach is about to dry up.
If you want to get people walking in your doors from digital marketing, it’s going to have to come by paying for digital advertising. But don’t fear — if you’ve got a contact list, you can do some powerful things with Facebook marketing.
In this short video, I’ll tell you how to get an advantage over other bars and restaurants who throw their hands in the air and complain.
Here’s what you’ll learn by watching this video:
- Facebook will soon start filtering out your posts from the news feed
- How the new Facebook changes will affect your business
- What you can do to keep your posts in the Facebook news feeds
And don’t forget:
If you really want to get customers in your door and increase your sales and profits, while building a VIP list you can use over and over again to drive bar traffic, dig into the stories behind several of my bar owner clients. Download this:
Here’s the video’s full transcript:
Hey Nick Fosberg with Bar Owner TV and today I’ve got some very important news for those of you who are using Facebook to grow your business!
This week the Wall Street Journal reported that, come January, Facebook “will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.”
What does this mean? Well if you’re concerned about how many likes you have, doing all you can to get more of them…. so that more people will see your specials and promotions….. Hate to say it but, those days are over.
That’s right, the free ride is up! If you want your posts to be seen, even by people who “like” your page, you’re gonna have to pay for that! The rent is now due!
I’ve always been taught by my marketing mentors that you must MASTER at least one source of paid advertising that gets new or existing customers in your doors. NEVER EVER rely on FREE because if you do, sooner or later that game is over, which is now.
The truth is, this is business. If you want free or cheap stuff, you get what you pay for. If you want customers consistently walking through your doors, you gotta pay for that to happen.
So where does this leave us?
If you’ve been relying on free traffic from Facebook, you better figure out a new plan for 2015 if you want to increase sales and profits. The most cost effective ways to do this in 2015 is going to be using Facebook’s Pay Per click ads and continuing to email, text, and send direct mailers to your own contact list of customers if you have one. If you are not capturing customers informations from contests or loyalty programs, I can guarantee you’re missing out on at least $20,000 or more in profits each and every year. Just by marketing only to people who personally gave you their info, you’ll instantly double the ROI on your marketing dollars.
And one last thing. If you’re trying to increase sales, focus on one day or night per week instead of creating all new specials and promotions for 2015 and trying to promote them all at one time.
Dedicate 4-6 weeks and use different media’s to target your prime target market for your new weekly promotion. Give them a good offer to step foot in your doors. Get them excited and then deliver an great experience so they come back and bring others. Once you increase your sales by 25% or more, then start to focus on another day or night.
If you’re a big fan of Facebook and you want new customers in your doors, get my newest case study that reveals how I helped 4 bar owners from all over the country get an average of 312 new customers in their doors, in 57 days or less. Just click the link below! I’ll see you on the next episode!