If you want to get better results from your marketing message then you need to be using what I call “Reason Why” copy. I didn’t invent this term. I learned about it from the copywriting world.
Most bar and restaurant owners, when writing an ad for a special offer or promotion typically just shout out their prices and specials. And that’s it.
Very basic, simple messaging that just doesn’t work. I know it doesn’t work because the first 8 months I was in the bar business that’s all I did and got zero results.
The reason why the copy is used to tell people exactly WHY you’re making them this incredible offer or WHY you’re running a specific promotion. Let me give you a quick example. Let’s say you’re running a buy one, get one offer to pick up a slow day of the week. Instead of coming out saying just “BOGO” and potentially hurt your brand by people thinking you’re desperate for business, you could say
“I’ve got a goal this week to get another 50 new customers in my doors and I thought that if I ran this incredible offer to my customers, they’d possibly bring in a friend or family member that’s never been here before! But not only that, I just thought this was a friendly gesture to also reward loyal customers like you for being so loyal to us. With that said, you don’t have to bring a new customer with you, but if you do, that would be amazing.”
Now thinking of the 2 ways to get your message out there, which do you think is going to have a greater impact in the mind of the customer? Which do you think would get more people in the door?
If you want a free resource for creating better marketing messages that attract new customers at a profit, check out www.Nicks100.com and download my free report, the 100-80-20 MArketing Formula.
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